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The Flowery’s *Live Shopping Success* with Terrific
The Brand
How The Flowery Scaled Sales & Engagement with Live Shopping
The Flowery is a premium medical cannabis brand in Florida, offering next-day delivery statewide and operating multiple retail locations. They built a loyal customer base by providing high-quality cannabis products, but they wanted to expand beyond traditional e-commerce. To drive direct-to-consumer (DTC) sales and create deeper engagement, they turned to Terrific’s live shopping platform.
28%
Increase in AOV
2X
Increase in Site Traffic
60%
Higher Cart Completion Rate
5X
Increase in purchases
The Challenge
The Flowery had strong customer loyalty but saw an opportunity to make the shopping experience more interactive and immediate. Their key challenges:
- Creating excitement around new product drops in a competitive market.
- Driving direct sales efficiently without relying heavily on paid ads.
- Boosting customer engagement in a way that felt authentic and personal.
The Solution
Partnering with Terrific, The Flowery transformed how they sold online by launching live shopping events that made the experience more interactive and engaging. They leveraged live commerce to:
- Introduce new product drops in real-time, making launches more exciting and urgent.
- Host live Q&A sessions, where customers could ask questions and get immediate answers from experts.
- Run exclusive flash promotions and giveaways, rewarding live attendees with special offers.
- Enable instant checkout within live streams, eliminating purchase friction and increasing conversions.
The Results
After launching live shopping events with Terrific, The Flowery saw immediate and measurable success:
- 426% increase in live event sales per session – Viewers were highly engaged and ready to buy.
- 175% boost in average order value – Customers purchased multiple products during live streams.
- Thousands of real-time interactions – Viewers actively participated in contests, Q&As, and community conversations.
How They Achieved These Results
- Leveraging Video Content: The Flowery repurposed existing social media and influencer content to drive traffic to live events, increasing attendance and conversions.
- Strategic Product Bundling: Live shopping sessions featured curated product sets that encouraged higher-value purchases.
- Building Customer Loyalty: Live events weren’t just about selling—they helped educate customers about product benefits and built lasting relationships.
What’s Next?
Following the success of live shopping, The Flowery is doubling down on this strategy. They plan to increase event frequency, incorporate influencer-led sessions, and refine exclusive offers to keep customers engaged and excited.
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