The Rise of Brand-Owned Livestreams

Livestream shopping is no longer just a trend—it’s become a cornerstone of how brands connect with their audiences in real time. What started as a novelty has evolved into a powerful sales channel, blending entertainment and convenience to create an engaging online shopping experience.

But here’s the twist: more and more brands are choosing to host these events on their own websites instead of relying solely on social media platforms. Why? Because owning the experience offers unparalleled advantages. At Terrific, we’ve seen this transformation firsthand as brands take back control, personalize their customer journeys, and create direct connections with their audiences.

Let’s dive into why brand-owned livestreams are reshaping the e-commerce landscape and how they could unlock new opportunities for your business.

Take Control of Your Brand Story

When you host a livestream on your own website, you’re no longer confined by the rules and limitations of third-party platforms. Instead, you have the creative freedom to design the shopping experience exactly the way you want.

Imagine a livestream tailored entirely to your brand—your colors, your voice, your vibe. Want to highlight a product line with an interactive quiz or showcase behind-the-scenes content that reflects your brand’s personality? With platforms like Terrific, you can do all that and more. You own the experience, and every detail speaks directly to your audience without distractions.

Hosting on your own platform also ensures that every visitor stays within your ecosystem, reducing drop-offs and increasing the chances of conversion. After all, why share the spotlight when you can own the stage?

The Goldmine of First-Party Data

Here’s where the magic happens: when customers shop on your site, you gain access to first-party data. This means you can uncover insights like which products are crowd favorites, which promotions drive purchases, and what your audience really cares about—all without relying on third-party platforms.

At Terrific, we help brands collect and analyze this data in real-time during livestreams. Want to know how many viewers added an item to their cart after seeing it demonstrated? Or which moments kept them engaged the longest? These insights empower you to refine future events, personalize offers, and build stronger relationships with your customers.

The best part? You own this data. It’s yours to use, adapt, and enrich—giving you an edge in a world where customer insights are everything.

Build Relationships That Last

Let’s be honest: people are tired of cookie-cutter marketing. They crave authenticity and connection. Brand-owned livestreams give you the chance to meet your customers where they are—literally and figuratively.

By interacting directly with your audience, answering their questions in real-time, and showcasing your products in action, you’re not just selling—you’re building trust. It’s like inviting your customers into your world, making them feel seen, heard, and valued.

At Terrific, we’ve seen brands use our platform to host everything from product launches to behind-the-scenes tours that humanize their business and foster deeper connections. This isn’t just about one-time sales; it’s about creating a loyal community that keeps coming back.

Technology That Makes It Easy

We get it—taking control of your livestreams might sound daunting. But it doesn’t have to be. With the right tools, you can create a seamless experience for both you and your audience.

Platforms like Terrific make it simple to set up and run your own livestreams, even if you’re not a tech expert. From AI-powered tools that track and recommend talking points in real-time to interactive features like gamified discounts, polls and live chat, we’ve designed our platform to make livestream shopping accessible and effective.

And if you’re looking to make a big splash, we’ve got you covered with creative support, production tools, and insights that take the guesswork out of livestreaming.

The Future of Livestream Shopping

As e-commerce continues to evolve, one thing is clear: brands that innovate will lead the pack. The rise of brand-owned livestreams is more than a trend—it’s a shift toward deeper engagement, better data, and stronger connections.

Whether you’re a seasoned pro or just starting to explore the world of livestream shopping, Terrific is here to help you own your narrative, captivate your audience, and drive results.

Are you ready to transform your e-commerce experience? Let’s make it happen—together.

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