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How MushMush Utilizes Terrific’s Shoppable Videos to *Achieve - 94% Increase in Conversion Rate*
About
MushMush, an Australian brand specializing in high-quality functional mushroom products, partnered with Terrific to enhance their website through the integration of shoppable videos.
By embedding Terrific’s interactive video widgets across their website, MushMush aimed to provide customers with immersive product experiences, showcasing the benefits and applications of their mushroom-based offerings. This strategic move resulted in an 94% increase in conversion rate among customers who engaged with the shoppable videos.
+94%
Higher conversion rate
+340%
Longer average session duration
-43%
Lower bounce rate
Challenges
- Educating Customers on Product Benefits
Functional mushrooms are relatively new to many consumers. MushMush needed an effective way to educate potential customers about the health benefits and uses of their products. - Showcasing Product Versatility
With a diverse product line, including mushroom blends, pure mushrooms, and mushroom-infused beverages, MushMush sought to highlight the versatility and applications of each product. - Enhancing Online Shopping Experience
To differentiate themselves in the competitive health and wellness market, MushMush aimed to create an engaging and informative online shopping experience that would resonate with both new and returning customers.
"Integrating Terrific's shoppable videos allowed us to authentically demonstrate the value of our products. The seamless setup and user-friendly interface have significantly enhanced our customer engagement."
— Daniel Gotlib, Director of E-Commerce @ MushMush
Solutions
- Product Demonstration Videos
MushMush utilized Terrific's platform to create and embed short videos demonstrating the preparation and consumption of their products. These videos provided visual guidance and highlighted the ease of incorporating MushMush products into daily routines. - Customer Testimonials and Reviews
By featuring user-generated content and testimonials, MushMush built trust and authenticity. Customers shared their positive experiences with products offering social proof and encouraging potential buyers. - Educational Content
Informative videos explaining the health benefits of functional mushrooms, sourcing practices, and the science behind products were integrated to educate consumers and establish MushMush as a knowledgeable authority in the field.
"Terrific's platform enabled us to present our products in an engaging and informative manner. The ability to showcase real customer experiences and educational content has been invaluable."
— Daniel Gotlib, Director of E-Commerce @ MushMush
Results
- +94% Higher Conversion Rate
Customers who interacted with Terrific's shoppable videos exhibited a significantly higher conversion rate compared to those who did not engage with the video content. - +340% Longer Average Session Duration
The interactive videos captivated users, leading to extended browsing sessions and increased exploration of MushMush's product offerings. - -43% Lower Bounce Rate
The engaging video content reduced bounce rates, indicating that visitors were more likely to stay and engage with the website.
"The implementation of shoppable videos has transformed our online presence. We've seen remarkable improvements in customer engagement and sales performance."
— Daniel Gotlib, Director of E-Commerce @ MushMush