Is Live Shopping Worth It for My Brand?

If you’ve spent any time on social media lately, you’ve probably noticed a new trend: live shopping. It’s everywhere-from big brands to small boutiques, everyone seems to be jumping on the bandwagon. But is it just hype, or could live shopping actually make a difference for your brand? Let’s dig in and find out.

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What Exactly Is Live Shopping?

Think of live shopping as a blend between QVC and Instagram Live. You (or a host) go live on video, show off your products, answer questions from viewers in real time, and-here’s the magic-shoppers can buy directly from the stream. It’s fast, interactive, and a lot more personal than scrolling through a regular online store.

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Why Are Brands Loving Live Shopping?

1. Real-Time Connection

Live shopping isn’t just about selling; it’s about connecting. You get to chat with your audience, respond to their questions, and show your products in action. It’s a two-way street, and customers love feeling seen and heard.

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2. Show, Don’t Tell

Have you ever tried explaining how awesome your product is in a product description? It’s tough! With live shopping, you can actually show people how it works, what it looks like up close, and why it’s worth their money.

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3. Better Conversion Rates

Here’s a stat that might surprise you: some brands see conversion rates of 30% or more during live shopping events. That’s way higher than the usual online shopping numbers. When people see something they like and can ask questions right away, they’re more likely to hit “buy now.”

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4. Stand Out From the Crowd

Let’s face it-online shopping can feel a little generic. Live shopping gives your brand a personality and helps you stand out in a sea of sameness. Plus, it’s still new enough that you’ll look innovative just for trying it.

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5. Build a Loyal Community

When you go live, you’re not just selling-you’re building relationships. Regular viewers start to feel like insiders, and that sense of community keeps them coming back (and telling their friends).

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6. FOMO Is Real

People love a good deal, especially if it’s only available for a limited time. Live shopping events are perfect for flash sales, exclusive launches, and other offers that get people excited to buy now, not later.

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Does It Actually Work? (Spoiler: Yes!)

Here are a few real-world examples:

• Adidas & Real Madrid: Made €30,000 in extra sales in under two hours-with up to 10,000 people watching at once!
• Samsung: Saw orders jump by 163% during a live event, and profits quadrupled compared to a regular day.
• Hobbii (Craft Supplies): Their conversion rates during live shopping were five times higher than their usual paid ads.

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Are There Any Downsides?

Of course, no marketing tactic is perfect. Here are a few things to keep in mind:

• Tech Glitches Happen: Live video can be unpredictable. If your internet drops or your payment system glitches, it can be a headache.
• Not Everyone Can Tune In Live: Some fans might miss out because of time zones or busy schedules. (Tip: You can always share replays!)
• It Takes Effort: Planning, promoting, and hosting a live event isn’t a small job. You’ll need someone comfortable on camera and a bit of tech know-how.

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Is Live Shopping Right for Your Brand?

Ask yourself a few questions:

• Do your products look great on camera or benefit from a demo?
• Do you have (or want to build) an engaged online community?
• Are you willing to try something new and put in the effort to make it work?

If you answered yes, live shopping could be a fantastic fit.

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Final Thoughts

Live shopping isn’t just a passing trend-it’s a fresh, fun way to connect with your customers and boost your sales. If you’re ready to show off your products, chat with your fans, and try something new, why not give it a shot? Your next big sale might just be one live stream away.

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Book a demo with Terrific and experience firsthand how easy it is to create interactive, on-brand live shopping events that truly engage your audience. With features like real-time analytics, shoppable videos, and customizable experiences, Terrific gives you all the tools you need to turn viewers into loyal customers-no tech headaches!

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