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From Zero to Live in a Day: How *VERMILLION* Took Off with Terrific
Overview
Vermillion, a curated e-commerce storefront known for its contemporary and luxury fashion, wanted to deepen their connection with shoppers and elevate their online shopping experience. In pursuit of a solution that could bring the energy of in-person events to their digital storefront, they turned to Terrific’s white-label live shopping platform. Within an astonishingly short timeline, Vermillionstyle integrated Terrific and hosted their first successful live show—all in under 24 hours.
Rapid Integration and Onboarding
When Vermillionstyle first reached out to Terrific, the team’s top priority was ease of implementation. They wanted to introduce live video shopping quickly—without extensive development cycles or complicated integrations. Terrific’s plug-and-play solution made it possible for Vermillion to get up and running with their first live stream event in less than a day. The simplicity of Terrific’s platform allowed Vermillion’s team to focus on curating show content rather than wrestling with technical details.
Immediate Results: Three Live Events in One Week
Encouraged by the seamless setup and positive response to their first broadcast, Vermillion scheduled two more events in their very first week. Over the course of seven days, they hosted three dynamic live shopping shows, each event driving engagement, building brand affinity, and converting viewers into customers.
24
Hours To First Live Event
3
Live Events in the First Week
46%
Increase in Web Traffic from Instagram
600%
Boost in Conversion During Live Streams
Marketing Tactics: Leveraging Organic Instagram Traffic
A key aspect of Vermillion’s success was their strategic approach to promoting the live events. They tapped into their existing social channels—namely organic Instagram posts and Stories—to generate buzz and direct followers to the live broadcasts hosted on their own website. By providing a direct link from their social feed to the event, Vermillion's guided customers from interest to engagement, reinforcing their brand story and product discovery journey along the way.
Smart On-Site Promotion: The Homepage Pop-Up
Vermillion also implemented Terrific’s integrated homepage pop-up feature to make their live events impossible to miss. Visitors arriving at Vermillion’s homepage were greeted with a pop-up, offering immediate access to the live show. After the event concluded, the same pop-up space was repurposed to spotlight event replays, ensuring customers who missed the live stream could still explore featured products and watch the show on their own time.
Looking Ahead: Establishing a Sustainable Sales & Marketing Channel
Inspired by the strong early performance, Vermillion's plans to make live shopping a permanent part of their marketing and sales mix. They’re exploring a schedule of short live sessions several times a week, allowing them to regularly showcase new arrivals, highlight designers, and reinforce their brand’s narrative. By making live shopping a recurring event, Vermillion aims to foster a loyal audience of returning viewers who look forward to engaging, informative, and entertaining shopping experiences.
Conclusion
Vermillion’s story demonstrates the power of Terrific’s live shopping solution to rapidly transform an e-commerce storefront into an interactive, high-conversion experience. Within just 24 hours, Vermillion integrated the platform and hosted their first event. Within a week, they had successfully run three shows, attracted more viewers, and elevated their brand experience. This case study shows that with the right tools and strategy, live shopping can become a fast, flexible, and effective channel for ongoing growth.
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